Experiences

Born in the vibrant metropolis of Munich and raised in the idyllic tranquility of rural Bavaria, I bring a unique combination of urban understanding and rural down-to-earthness into my professional career. My academic journey began with in-depth training as an information electronics engineer, after which I began studying computer science at a technical college. However, my interest and commitment to economic processes led me to switch to business administration (business administration), a step that would have a decisive impact on my future career.

After completing my studies, I initially gained experience in the dynamic world of advertising before making a significant turn towards the industrial side. Over the years, I have deepened my specialist knowledge in a wide range of industries, including medical technology, cosmetics and especially the sporting goods industry with a focus on bikes. My passion for bicycles and e-bikes not only became a job, but also a calling.

My international expertise covers more than eight countries, where I was able to gain deep insights into organization, sales and marketing. Particularly noteworthy is my three years of management experience in sales and retail marketing in Switzerland, a testament to my ability to lead intercultural teams and successfully implement business strategies.

Over the last 25 years I have acquired comprehensive skills in the key areas of sales, sales, marketing as well as purchasing and organization. My career is characterized by a passion for developing innovative solutions, creating efficient structures and building sustainable business relationships. My approach combines strategic thinking with practical implementation, always with the aim of generating the highest added value for the company and its stakeholders.